Exciting News from Zomorrodi & Associates! - Introducing "Rock": A Masterpiece of Modern Design

We are thrilled to share an outstanding achievement with our community. Shahrooz Zomorrodi, designer at Decoz Studio, has been honored with the prestigious Red Dot Concept Design Award 2024 for his groundbreaking creation, “Rock.” “Rock” is an armchair and a redefinition of contemporary furniture. This unique piece, blending art and comfort, showcases Shahrooz Zomorrodi’s innovative vision and meticulous attention to detail. Inspired by the organic irregularity of natural rocks, “Rock” features an extraordinary arrangement of cushioned segments. Each segment is crafted to resemble the natural world, transforming any space into a cozy, inviting haven.

- Design Innovation at Its Best

Elevated by sleek, minimalist black legs, “Rock” exudes a modern, sophisticated charm. It pushes the boundaries of conventional furniture design, embodying a perfect synergy between artistic expression and functional utility. This unique armchair/sofa offers a visually striking and versatile addition to any space, redefining the essence of contemporary furniture. – Award-Winning Excellence We are incredibly proud to announce that “Rock” has won the Red Dot Concept Design Award 2024, a testament to Shahrooz Zomorrodi’s exceptional creativity and excellence. This prestigious award sets a new standard in the industry, recognizing “Rock” as a true masterpiece of innovative design.

- Join Us in Celebrating

We invite you to join us in celebrating this remarkable achievement. “Rock” represents the pinnacle of our commitment to design excellence and innovation at Zomorrodi & Associates. Stay tuned for more updates and opportunities to experience this award-winning piece firsthand.

- Gala Night

The Awarding Ceremony is a gala of international design, bringing together winners and guests from design and media from all over the world. It will be held in the Capitol Theatre, a neoclassical building nestled in Singapore’s cultural district since 1929. The ceremony retains a crowd favorite, the designers’ runway, as our way of honoring and celebrating the biggest design achievements of the year. This year, the ceremony will be held on 10 October 2024. Join us and take the opportunity to make contacts, build relationships, and, importantly, celebrate your accomplishments. Thank you for being a part of our journey. Together, we continue to redefine the world of furniture design.

Thank you for being a part of our journey. Together, we continue to redefine the world of furniture design.

Best regards,

Zomorrodi & Associates

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